Go Green With Dr. Seuss
The Lorax Project, launched earlier this year by Dr. Seuss Enterprises, Conservation International and Random House, will distribute licensed products based on Seuss's classic picture book. The Lorax, written in 1971, features an environmentally conscious character that speaks for the trees, making the book a natural choice to build an earth-friendly campaign around. Products will be available in time for Earth Day 2009.
